About Richard
A second-generation Sr. Art Director, Richard Fraioli was born with a silver marker in his right hand. Some early memories; going to print shops, typesetters, or a trip to his Dads’ office on a Saturday. Grabbing a pen & pad, sitting at a desk & drawing. He and his brothers were models for a print ad that ran in Time magazine. It was only natural that he followed in his Dads’ footsteps. Richard has worked at leading creative shops from New York to Hawaii; Scali McCabe Sloves, Bozell & Jacobs, Phillips-Ramsey and Oglivy. He has created campaigns for McDonald’s, Bank of America, Pizza Hut, Taco Bell, Sub-Zero/Wolf, Mauna Loa Macadamia Nuts, Hawaiian Electric Company, Volvo, Nikon, Hertz, Chase Manhattan Bank, Pella Windows & Doors, Perdue Chicken, Hoffman LaRoche and Pfizer. No matter where he lived, on an island in the Pacific or Manhattan Island, he finds working in advertising the same. Crazy.
Where he is and where he’s been
Freelance Art Director – New York & Hawaii
Accounts included: Core Group One, Kukui Marketing, Mike’s Fencing Hawaii, The Field
Associate Creative Director, Core Group One – Hawaii
Accounts included: Battleship Missouri Memorial, DHX, Hawaiian Electric Company, Kuakini Medical Center, M. Dyer & Sons, Pizza Hut, Sub-Zero/Wolf, Taco Bell
Senior Art Director, Ogilvy & Mather – Hawaii
Accounts included: Battleship Missouri Memorial, Hawaiian Electric Company
Hilo Hattie Fashions, Panasonic, Pizza Hut, Sub-Zero/Wolf, Taco Bell
Freelance Art Director – Hawaii
Accounts included: HFSC–Healthy Start, Honolulu Medical Group, KITV4/ABC–Honolulu
Senior Art Director, Peck•Sims•Mueller – Hawaii
Accounts included: Associates Financial Services, Bank of America Hawaii, C. Brewer Properties, Maui Visitor Bureau, Mauna Loa Macadamia Nuts, McDonald’s of Hawaii, Midas, Outrigger Hotel & Resorts, Prince Hotels Hawaii, Sprint
Art Director, Scali McCabe Sloves – New York City
Accounts included: Allied Fibers, Champion Automotive Products, Chase Manhattan Bank, Fred Joallier, Hertz Corporation, Pella Windows & Doors, Perdue Chickens, Volvo Cars, Western Union
Art Director, Phillips-Ramsey – San Diego, CA
Accounts included: Flamingo Hilton, Las Vegas Hilton Casino, San Diego Zoo
Jr. Art Director, Bozell & Jacobs
Accounts included: Hoffman La Roche, Pfizer, New York Times
EDUCATION
BFA -School of Visual Arts – New York City
AWARDS
Numerous National & Local Addy Awards
HOBBIES
Painting furniture, making ice cream, golf & bicycling