Fraioli Creative | About Richard
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About Richard

Started in advertising when he was 10 years old

A second-generation Sr. Art Director, Richard Fraioli was born with a silver marker in his right hand. Some early memories; going to print shops, typesetters, or a trip to his Dads’ office on a Saturday. Grabbing a pen & pad, sitting at a desk & drawing. He and his brothers were models for a print ad that ran in Time magazine. It was only natural that he followed in his Dads’ footsteps. Richard has worked at leading creative shops from New York to Hawaii; Scali McCabe Sloves, Bozell & Jacobs, Phillips-Ramsey and Oglivy. He has created campaigns for McDonald’s, Bank of America, Pizza Hut, Taco Bell, Sub-Zero/Wolf, Mauna Loa Macadamia Nuts, Hawaiian Electric Company, Volvo, Nikon, Hertz, Chase Manhattan Bank, Pella Windows & Doors, Perdue Chicken, Hoffman LaRoche and Pfizer. No matter where he lived, on an island in the Pacific or Manhattan Island, he finds working in advertising the same. Crazy.

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Where he is and where he’s been

Freelance Art Director – New York

 

Associate Creative Director, Core Group One – Hawaii
Accounts included: Battleship Missouri Memorial, DHX, Hawaiian Electric Company, Kuakini Medical Center, M. Dyer & Sons, Pizza Hut, Sub-Zero/Wolf, Taco Bell

 

Senior Art Director, Ogilvy & Mather – Hawaii
Accounts included: Battleship Missouri Memorial, Hawaiian Electric Company, HFSC–Healthy Start, Hilo Hattie Fashions, Honolulu Medical Group, KITV4/ABC-Honolulu, Panasonic, Pizza Hut, Sub-Zero/Wolf, Taco Bell

 

Freelance Art Director – Hawaii

 

Senior Art Director, Peck•Sims•Mueller – Hawaii
Accounts included: Associates Financial Services, Bank of America Hawaii, C. Brewer Properties, Maui Visitor Bureau, Mauna Loa Macadamia Nuts, McDonald’s of Hawaii, Midas, Outrigger Hotel & Resorts, Prince Hotels Hawaii, Sprint

 

Art Director, Scali McCabe Sloves – New York City
Accounts included: Allied Fibers, Champion Automotive Products, Chase Manhattan Bank, Fred Joallier, Hertz Corporation, Pella Windows & Doors, Perdue Chickens, Volvo Cars, Western Union

 

Art Director, Phillips-Ramsey – San Diego, CA
Accounts included: Flamingo Hilton, Las Vegas Hilton Casino, San Diego Zoo

 

Jr. Art Director, Bozell & Jacobs
Accounts included: Hoffman La Roche, Pfizer, New York Times

 

EDUCATION
BFA -School of Visual Arts – New York City

 

AWARDS
Numerous National & Local Addy Awards

 

HOBBIES
Painting furniture, making ice cream, golf & bicycling

 

Download PDF Resume

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